Digital Marketing Manager

Instructor
Talent Insider
24 October 2023
Jakarta, Jakarta Selatan

About the Company:

Talent Insider is an upcoming HR Consultancy Service, founded in 2021. Our clients have been some of the leading brands in Indonesia, and this service continues to expand.

Registered in Singapore & Indonesia, we can assist with your growth plans and strategies, and continue to expand our regional presence with strong regional partners to assist our client in recruitment and branding strategy.

Job Description:

  • Understanding Existing Audience Data And Developing Segmentation And Profiling Of Prospects To Improve Media Targeting
  • Developing And Managing Our Digital Marketing Strategy - Aligning To Our Business Strategy
  • Executing Online Media Such As Facebook Advertising, Google AdWords Search, Display And Remarketing, And New Media As Required
  • Allocate, Manage, And Optimize Marketing Budget Toward The Most Effective Result For CPL, CPM And Other Key Attribution Measures
  • Keep Track And Constantly Improve Marketing Performance, Efficiency, Reach And Experiment With New Ways To Drive Growth
  • Monitor And Report Post Campaign Performance Analysis On Paid Media Channels
  • Make Use Of Digital Channels And Owned Media To Cross-sell And Upsell Products To Existing And Potential Customers
  • Analyze Online Insurance Market And Industry Trends To Define The Most Appropriate Campaigns And Promotional Activities

Job Requirements:

  • University degree in Business, Marketing or Communications preferred or equivalent education and/or experience
  • Minimum 5 years of online marketing experience - in a direct-to-consumer online businesses - ecommerce etc.
  • Experience in building cohesive digital marketing strategies
  • Good leadership skills with previous project and/or team management
  • Background in financial or insurance would be preferred
  • Google certified would be an advantage, along with certifications in social media platforms or paid media.

Skils: