Brand Marketing Manager

Talent Insider is an upcoming HR Consultancy Service, founded in 2021. Our clients have been some of the leading brands in Indonesia, and this service continues to expand.

Registered in Singapore & Indonesia, we can assist with your growth plans and strategies, and continue to expand our regional presence with strong regional partners to assist our client in recruitment and branding strategy.

1. Develop and execute brand strategies covering brand positioning, USP, target consumers, and key brand communication.
2. Lead end-to-end marketing campaigns, including product launches, seasonal campaigns, promotions, and brand activations.
3. Drive digital marketing across TikTok, Instagram, marketplaces, paid media, and KOL/influencer channels.
4. Monitor and analyze campaign, sales, GMV, conversion, ROAS, and consumer insights to optimize marketing performance.
5. Lead the Brand Marketing team, manage marketing budgets, and collaborate with Product, Sales, E-commerce, Creative, KOL, Agency, and HQ teams.

1. Bachelor’s degree in Marketing, Business, Communication, Management, or a related field.
2. Minimum 3 years of managerial-level experience in Brand Marketing, preferably within beauty industry.
3. Strong knowledge of brand strategy, product marketing, campaign management, digital marketing, and KOL/influencer marketing.
4. Strong analytical and commercial understanding of marketing performance, including GMV, sales, conversion, ROAS, and ROI.
5. Strong leadership, communication, negotiation, presentation, and stakeholder management skills.