Brand Manager

Instructor
Talent Insider
20 October 2023
Jakarta, Jakarta Pusat

About the Company:

Talent Insider is an upcoming HR Consultancy Service, founded in 2021. Our clients have been some of the leading brands in Indonesia, and this service continues to expand.

Registered in Singapore & Indonesia, we can assist with your growth plans and strategies, and continue to expand our regional presence with strong regional partners to assist our client in recruitment and branding strategy.

Job Description:

  • Development Activation Of Brand Plan For Brand Portfolio.
  • Strong Coordination And Liase With Field Representatives To Maximize The Outcome Of The Activations And Their Successful Implementation Including Progress Monitoring And Feedback.
  • Provide Inputs To Strategic Planning Process.
  • Lead Coordinate For Visibility & Branding - Both Permanent And Events.
  • Ensure Brand Strategy And Activations Are In Full Compliance And In Line With Brand Owner's Direction And Global Vision & Strategy Including Brand Guidelines, Etc.
  • Monthly & Weekly Reporting (brand Sales, Activities, Competition, Branding Update, Etc.).
  • Provide Guidance To Field Representative Team In Implementing Proper Merchandising Techniques Regarding POS Materials, Display, Etc. And Promotional Activities.
  • Identify The Right Pricing Policy For Each Brand/product - To Be In Line With Brand Pricing Guidelines Index.
  • Market Intelligence And Analysis On Competitors' Activities, Pricing, Product Potential, Market Potential, Market Research/observation, Etc.
  • Liase And Coordinate With Sales/field Representatives For Any Matter Of Marketing Aspect In Outlet (promotional) Contracts.
  • Identify Incremental Volume And Growth Potential Opportunities To Be Addressed With New Product Development And Manage Launch And Roll-out Plans.
  • Development And Implementation Of Consumer Segmentation By Brand/volume/image And Focus Resources On The Right Segmentation Strategy.
  • Ensure Full Compliance With PR Indonesia Operation And Group Code Of Business Conduct Policy.
  • Other Project(s) Assigned By Management.

Job Requirements:

  • Possess a Bachelor in Marketing/Business or its equivalent.
  • Minimum 4-5 years related working experience, preferably from overseas/major FMCG.
  • Graduate from reputable university with minimum 3.0 GPA or its equivalent.
  • Well organized; able to manage multiple tasks and prioritize accordingly.
  • Ability to work independently and as team-member; and self starter.
  • High creativity and result oriented.
  • Highly motivated, proactive.
  • Excellent comprehension and analytical skills.
  • Excellent interpersonal skills and ability to work under pressure.
  • Computer literate (especially windows application software) and ability to learn new program if necessary.
  • Strong in digital media
  • Willing to do regular market visit.
  • Competency in spoken and written English is a must.

Skils: